BONES IS BACK
Retailer & Wholesale Portal
Award-winning, kid-powered Halloween book & toy set creating
a new fall play category
Meet Bones - The New Seasonal Play Category
Bones Is Back® is an award-winning book & toy set. Inspired by the Elf tradition, it turns Halloween from a single night into a month-long experience but with a unique twist: it’s KID-POWERED! Bones invites children to touch, play, pose, and create their own pranks all October long —without nightly setup or pressure for parents. Bones comes with 14 movable joints and a glow-in-the-dark design for extra magic. Bones encourages creativity, imagination, and kindness. Bones also helps parents shift the focus (or budget) from candy to connection—bringing families together to create joyful memories that last well beyond Halloween. For retailers, Bones Is Back® offers a product with strong family appeal, stress-free for parents, and a meaningful alternative to candy or one-night Halloween purchases.
Why Retailers Love Bones®
Product Advantages
✅ Full-color Halloween storybook
✅ Glow-in-the-dark toy
✅ 14 movable joints. Self-standing
✅ 100% touch-friendly & interactive
✅ Patent-pending design
Market & Retail Advantages
✅ Month-long engagement
✅ Award-winning book & toy set
✅ Proven consumer demand
✅ Expands Halloween beyond costumes & candy
Parent & Child Benefits
✅ Teaches positive behavior
✅ Inclusive, secular & family-friendly
✅ Stress-free - no nightly moves
✅ Encourages hands-on play, creativity & family time
AWARD-WINNING EXCELLENCE
Industry Recognition & Awards
Recognized by the press, leading children's book and toy organizations for quality, creativity, and interactive family engagement.
AWARD-WINNING BOOK
Winner
Children’s Action & Adventure
Book of the Year
First Place Winner
Winner
Seasonal Winner
Winner
Interactive Holiday Book
Children’s Holiday Fiction
Picture Books Fiction Category
Children’s Fantasy & Magic Category
Children’s Books Category
TOY AWARDS
Winner
Gold Award
Toys, Games & Puzzles Category
Most Innovative Halloween Product
Winner 2026
NAPPA Award
Positivity
Finalist 2026
Pulse of Play
Innovator of the Year Category
BONES' POSITIONING
The characters shown are all featured in the book. This comparison highlights how Bones is unique and drives higher engagement by putting kids in charge.
Season of Year
Full month
Frequency of
Daily
Repeat Engagement
High
Interact, touch & play
Parents Participation
Active & High
Co-play, co-creation
Promotes + Behavior
✅
Teamwork
Inclusiveness of
✅
Indulgence
✅
Moving not required
✅
Bones or any skeleton
25 days
Daily
Moderate
Observation
Passive & moderate
Staging only
✅
Reports to Santa
❌
❌
Has to move
❌
Requires Elf
1-2 days
One day
Low
Passive, egg hunt
Passive & Low
Hides eggs
❌
Tradition
❌
❌
One day
❌
Invisible
Single event
One night
Very Low
Tooth-for-money
Passive & Low
Takes tooth
❌
Transactional
✅
❌
One night
❌
Invisible
Customization
October
December
Easter
None
Secular & inclusive
Faith-specific
Faith-specific
Secular & inclusive
Religions
Interaction
What They Bring
Fun & Memories
Pranks, Surprises
Magic & Memories
Surpises
Chocolate eggs
Treats
Money
AUTHOR & STORY BEHIND
Dr. Marc Fetscherin is an accomplished author and devoted father to his two daughters, Margaux and Mireille. Drawing on his professional writing experience and passion for family storytelling, he ventured into children’s literature to create meaningful traditions that families can enjoy together.
Inspired by his daughters’ love for Halloween and active play, Marc’s latest book, Bones Is Back: A Family Tradition for Halloween, grew from a simple family activity they shared each October. What began as a playful moment at home evolved into a concept designed to help families connect through creativity, imagination, and shared joy.
Dad-daugthers creation
Like many families, Marc and his daughters decorated their home for Halloween each year—pumpkins and skeletons included. One evening, his daughters wondered why Halloween didn’t have a playful character they could interact with every day. That simple question sparked an idea, and Bones Is Back® was born. But Marc wanted something unique: a kid-powered family tradition that every family could enjoy. Bones Is Back® is a fully interactive book & toy set, giving kids the power to touch, play, and create their own pranks—without relying on parents to run the fun. Unlike traditional holiday characters that are passive for kids, Bones puts children in control, making the experience more fun and stress-free for parents all season long. Bones also helps families shift the focus from candy to connection and creating lasting memories. The toy features 14 movable joints that support fine motor skill development and even glows in the dark for extra magic. October is Bones’ favorite, but you can bring Bones back anytime throughout the year.
Bones Is Back® is an authentic, family-tested tradition by a family for all families, with broad appeal—designed to create repeat engagement and meaningful seasonal experiences for today’s families.
